News & Insights
Creator economy insights, APAC market intelligence, and platform strategy — from someone who has been in the room for 20 years.
After 20 years across IGN, King, Activision Blizzard, AppsFlyer, and AWS, Joel Kirk launches Mobileyes to fix the three things that matter most in creator representation: brief quality, payment speed, and campaign-creator match.
The APAC gaming creator market is growing faster than any other region. Vietnamese creators dominate TikTok gaming. Thai streamers are pioneering live commerce. Here is what Australian and New Zealand brands should understand.
The industry standard is 30–60 days. We pay in 4. Here is why faster payment directly correlates with better content quality, higher engagement, and stronger brand outcomes.
YouTube gaming creators deliver something paid media cannot: sustained attention, genuine community trust, and audience retention that drives real brand affinity. The data from our first campaigns proves it.