After 20 years running digital campaigns across gaming, media, and performance marketing, I started Mobileyes because the creator representation model is broken — and I know exactly how to fix it.
The problem is structural
The standard agency model takes 30–40% commission, pays creators in 30–60 days, sends irrelevant briefs, and measures success with vanity metrics. Creators tolerate it because they don't know another way. Brands tolerate it because agencies tell them "that's how it works."
It doesn't have to work that way.
What Mobileyes does differently
**4-day payment.** Content approved → paid in 4 business days. We carry the float. Creators never chase an invoice. This isn't a marketing claim — it's contractual. Written into every agreement.
**Brief quality over volume.** We write the brief. Not the brand. Not the creator. The brief gives the creator the brand truth and lets them translate it for their audience. No scripts. No word counts. No "must say these 14 talking points."
**Selective matching.** We say no to campaigns that don't fit. Fewer, better campaigns means higher quality content and stronger outcomes for everyone.
**Tech-verified delivery.** Automated proof-of-delivery. Screenshots, transcripts, UTM tracking, attribution events fired to brand ad networks. Brands trust the data because they can see it in their own dashboards.
Why now
Three things converged:
Live streaming matured. Twitch, Kick, YouTube Live — these platforms have grown beyond early-adopter territory. There's real brand money flowing, but no specialist agency serving APAC creators properly.
Performance expectations rose. Brands no longer accept "awareness" as a KPI. They want installs, purchases, signups — attributable to specific creators. We built the S2S attribution pipeline to prove it.
The APAC market exploded. Vietnam, Thailand, Indonesia — these markets have creator ecosystems growing 2–3x faster than ANZ. Australian brands want to reach them. APAC creators want ANZ brand budgets. We sit in the middle.
Who we represent
Creators across YouTube, Twitch, Kick, TikTok, Instagram, and OnlyFans. Gaming, lifestyle, fitness, beauty, entertainment. The common thread: creators with genuine audience engagement who deserve professional representation.
If you're a creator tired of bad briefs and slow payment — or a brand looking for creator partnerships that actually perform — we should talk.
Joel Kirk is the founder of Mobileyes. 20 years across IGN, Myspace, InMobi, King, Activision Blizzard, AppsFlyer, and AWS. Based in Sydney, Australia.
Want to work with Mobileyes?
Whether you are a creator or a brand — let's talk.